Good Practices for Blogs and Bloggers
One of the blog’s that I follow is called TED. Their tagline is “Ideas Worth Spreading”. The tagline sums up the TED blog very accurately, in fact. There is no common theme among the blog posts, but rather, the posts each reflect a new and unique topic. Each post, written by the TED staff, generally features an “expert” and their views on the respective subject.
The expert commentary is part of what makes TED a unique and interesting blog. The topics are all intended to be out of the ordinary and intellectually stimulating. There is a wide array of topics that range anywhere from Extreme Swimming to Math’s relationship to Music. This allows the blog to feature a wide array of outside commentators to weigh in on the topics.
The blog is effective in reaching a wide audience because of the range of stories it covers. However, the TED staff is not as great at interacting with their audience as I would have expected. It seems that each post has very few user comments. Many articles are shared across social media, but it does seem like users are encouraged to participate in the conversation. On top of that, the TED staff hardly ever follows up with posts in the comment sections. But other than that small drawback, I really enjoy the content and structure of the TED blogs.
Another blog I follow is called Techland. This blog is similar to TED in the way that there is a staff of contributing bloggers. Techland covers a wide range of stories about technology like Twitter and censorship and new self-guiding bullets.
The blog is actually a part of Time Magazine’s presence on the Internet, and it is very well produced. Articles are shared from other sources and frequently link to relevant information. The high production value of this blog is part of what makes it a place worth looking for information.
Techland shares another quality with TED, too: the lack of comments in the comment section. I am surprised that neither of these major blogs seem to generate many user comments. As a result, online interaction is not a big part of these blogs. Techland focuses more on producing information than following up with it.
These blogs have their flaws, but for the most part, they are good examples of the way I think blogs should look. I wouldn’t change much about the things that Techland and TED are doing, and I will continue to look to them for examples of good blogging practices.